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| November 2024 Edition |
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Lights! Camera! Action! Happy Diwali!
Vectramind recently celebrated the Festival of Lights with plenty of action across its network of offices.
We just couldn't stop ourselves from relishing the sweets, or marveling at the lighting and the diyas, taking part in the fireworks or celebrating the warmth of simply getting together!
Wishing you all good luck and prosperity throughout the remaining part of this year and the one to come!
Stay radiant!
Our Camera captures the sparkles and the warmth of some of the proceedings. |
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We are proud to have launched our revamped and much anticipated website for Vectramind, last month!
Done within a span of just 3 months, from scratch, there's a lot that went into it, from reviewing the past website and gathering takeaways from its learnings, updating certain sections, and more importantly: introducing our new positioning of our mother brand's core offering: 'Transforming Human Experiences.' Look out for a very simple visual idea on our home page (where the highlighted 'a' and the 'i' in Vectramind represents our central offering ) while underlying our core brand essence and presence in the global market. |
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| We have also redefined the brand stories and positioning for our two exciting products: Synapse and Firstpass. |
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There's also our very first blog on patient experience (which has at this time of writing), gathered positive response and visibility, via reactions to it on our LinkedIn page as a supporting channel. You can view the blog at this link: https://www.vectramind.com/#/blog
We will be introducing blogs every month with an SEO focus on the content within our site which should help us garner more website visitors over the coming months with a view to gaining leads and conversions, following awareness. |
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Admittedly, as we mentioned earlier, we are still adapting and evolving through most of the technical issues we are facing, so kindly bear with us.
If you still haven't explored our site, and when you do get the time, do head over to www.vectramind.com
We would love to know what you think and listen to suggestions you may have if any.
Happy browsing! |
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Firstpass gets a first class
relaunch on LinkedIn!
One of the highlights over last month was kicking off the relaunch of Firstpass, the AI-native, unified patient experience and engagement platform from Vectramind.
We kicked off the campaign on LinkedIn, the preferred social media channel of our choice, as it caters to the core audience in healthcare – from Chief Executive Officers to nurses, and radiologists to IT heads.
We kicked off the campaign for Firstpass with a 'teaser' launch that ran for a week and a half, and gathered good traction in creating excitement across likes, shares, reposts and of course, positive comments and reactions to this unique platform, with new visitors and a bigger audience reach. The metrics post our teaser campaign (which were purely organic based on idea and content, creating impact and awareness and a great boost forward for the brand).
The idea behind the teaser theme for our social media campaigns cleverly tapped into a simple insight: while doctors and nurses take care of patients' health to achieve maximum patient satisfaction, they too would also need a ‘doctor to take care of their business health', in optimizing the right resources for their patients, while streamlining their operations across every step of the patient's journey – the hero being Firstpass!
Below is a quick snapshot of the 3 teasers in our campaign. This is just the first step in the storytelling of our campaign, continue to visit our LinkedIn page to see our upcoming posts…. |
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More New Business in the Bag!
Flash News: We are happy to share the good news that between October and November of this year, Vectramind has bagged two good wins: |
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| We congratulate all the members of our team who have put in their talent and commitment towards making these projects happen and adding to our portfolio on the Firstpass/Synapse platforms. Here’s to many more in the future…. |
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