How Synapse retains your customers
(and revenue) in your business messaging.

Let's say this upfront: your business success is in a major way, directly proportionate to how well you know and respond to your customers.

Our new and improved features from Synapse your complete WhatsApp Business Applications conversational partner, are designed to work to your benefit in every way: towards getting you to grow your business!

From forging better customer relationships and interactive, personalised responses based on predictive AI, to Real Time Chat Management.

These 7 key tips reveal how you can benefit from Synapse's advanced features, as your proven and trusted messaging platform with a legacy of 19 successful years.

Read on to discover how they work towards simplifying your messaging while amplifying your reach.

Tip 1: Adopt a robust Real Time Management system!

Looking to improve your customer retention while increasing conversions in your customer messaging ecosystem in real time communication ?
Our Real-time Chat Management feature from Synapse is designed to help you function seamlessly with personalised chats that help you:

  • Enable faster responses to customer queries
  • Reach out proactively to customers in spotting issues before they escalate
  • Enhance personalized engagement through live chats
  • Generate repeat customer business by positive sentiment via live chats
  • Handle bulk volumes of customer queries
  • Saving costs on routine tasks through automation
  • Reduce Cart Abandonment from purchase to checkout
  • Foster greater collaboration among sales teams
  • Reduce duplication of efforts
Do you have a power-packed, customised AI-driven messaging strategy ready?

Read all about why that's important to you in our blog on why your conversations shouldn't be costing you conversions.

Tip 2: Get smarter, faster, better conversational agents at your disposal!

The last thing you need is to keep your customer waiting during conversations
Is it any wonder that hyper-personalization needs hyper-speed more than ever today?
You won't need to get hyper though.
As your trusted messaging platform, we can help you employs faster conversational agents that help with:

  • Reducing waiting times through faster response to customer queries
  • Delivering the right answers to context in conversations
  • Enhancing relevant and personalized engagement and interactions
  • Dedicated agents who handle enquiries, 24/7
  • Handling bulk volumes of customer queries
  • Saving costs on routine tasks through automation
  • Scaling and growing customer bases
Tip 3: Understand your customer better with Customer Content & History.

Ask yourself: how much are you achieving on your ROIs, when it comes to your business messaging platform?
Especially when running personalized campaigns or notification services?
Synapse helps you connect with your audience through Customer Content & History, by analyzing your customer's past interactions and preferences. Which in turn help you customize relevant campaigns, offer targeted recommendations and provide personalized support to every unique individual in your customer base.

Here's how you benefit:

  • You achieve targeted and relevant campaigns based on customer data
  • This helps minimize your marketing/ad spend while maximizing your ROI
  • Data-driven insights reveal your current product performance while helping you chart your future product strategy-allowing you to make informed decisions
  • Personalized recommendations and offer preferences open the doors to greater cross-selling and upselling
  • You identify potential risks to proactively guide your customer in achieving better results
  • You improve retention rates while tracking potential customers.
Tip 4: Be a trusted conversational leader with a Verified Business Profile.

Is your business built on a solid foundation of trust?
Synapse on WhatsApp, helps you earn trust while enhancing your credibility and confidence with your customers in establishing your 'verified business profile'.

Here's how you benefit:

  • Your customers are at ease doing messaging transactions on your profile.
  • As a verified business you earn greater visibility in search results and group chats
  • You gain greater access to additional benefits from using advanced analytics or broadcasting your messages
  • You run more targeted and uninterrupted promotional campaigns or customer surveys and polls
Tip 5: Be there for your customers 24/7 with expert FAQ response handling.

Your real test lies in being available for your customer, 24/7, as their guide every step of the way.
Whether it's an urgent need to clear a transaction or simply answering queries about how your product or business would benefit them.
As your proven conversational partner by your side, Synapse helps you stay connected with your customers via automated responses to Frequently Asked Questions (FAQs).

Here's how you benefit:

  • You provide instant resolution and 24/7 availability by not keeping customers waiting by answering their queries promptly
  • You increase cost savings: by handling repetitive bulk queries, automated FAQ responses free up your human agents
  • This helps reduce your workload, helps optimize your resources leading to cost savings
  • Prompt and accurate responses, increase customer trust in you as a reliable brand
  • Every interaction with your customer throws up patterns on common customer wants and needs
  • By studying and analyzing this data, you get a better understanding of your customer, enabling you to respond faster to their queries

Synapse has proven their ongoing relationship with their customers time and again with many successful outcomes through their regular interactions and deployment of features customized to client's needs.
Read all about it in our blog on Synapse success stories.

Tip 6: Arm yourself with our Agent Handoff from bots feature.

When you're flexible and agile in connecting with your customers, you have the winning edge.
As your proven conversational partner, Synapse allows for a seamless transition and switch between automated chatbots support and human agents. So, you gain better levels of customer interaction, increased agent productivity and reduced operational costs.

Here's how you benefit:

  • You provide instant conflict resolution and 24/7 availability by not keeping customers waiting
  • You increase cost savings: automated chatbots handling larger bulk queries, help free up your human agents
  • This helps reduce your workload, and helps optimize your resources cost-efficiently
  • Efficient conflict resolutions, increase the customer's faith in you, leading to repeat purchases
  • This kind of reputation helps attract potential new clients with positive word-of-mouth referrals
  • Handoff data can help train the bot on specific topics and scenarios
  • By analyzing handoff patterns, the bots get a better understanding of user intent while identifying where areas where they can respond faster and better to customer needs
Tip 7: Ramp up your customer response with Customer Context Preservation.

Knowing everything about your customer, right from knowing which colour they prefer when picking up a dress to identifying their favourite chocolate flavour, isn't just a pipe dream anymore.
Synapse makes it possible through Customer Context Preservation. While giving you the edge over your competitors in targeting your customers with what exactly they want.

Here's how you benefit:

  • Predictive analytics help you know a customer's past interactions, preferences and purchase history
  • This can help do away with the need for customers to repeat their details, leading to quicker conflict resolutions
  • Multi-channel engagement across different touchpoints from chat to email, ensures a smooth and consistent customer journey
  • By tapping into a customer's individual history of preferences, you can route conversations to the right agent or chatbot
  • This helps speed up your response times while reducing customer wait times
  • Targeted marketing through better understanding of your customer personas help you customize and create targeted offers or promotions relevant to their needs
  • It also allows you to scale greater, by upselling or cross-selling additional relevant features based on customer preferences
  • You build a trusted reputation over time leading to positive customer experiences, increased referrals and repeat purchases

There are lots of features that can speed up your efficiency and scale your business beyond anything you ever thought possible.

Want to know more about the new (and always relevant) trends in Saas messaging?

Check out our blog here.

To know more, visit our Synapse page.