Here is a list of 188 spam words and phrases to avoid in your email marketing. To improve your email deliverability, avoid spam words that make exaggerated claims and promises.

  1. 100% more
  2. 100% free
  3. 100% satisfied
  4. Additional income
  5. Be your own boss
  6. Best price
  7. Big bucks
  8. Billion
  9. Cash bonus
  10. Cents on the dollar
  11. Consolidate debt
  12. Double your cash
  13. Double your income
  14. Earn extra cash
  15. Earn money
  16. Eliminate bad credit
  17. Extra cash
  18. Extra income
  19. Expect to earn
  20. Fast cash
  21. Financial freedom
  22. Free access
  23. Free consultation
  24. Free gift
  25. Free hosting
  26. Free info
  27. Free investment
  28. Free membership
  29. Free money
  30. Free preview
  31. Free quote
  32. Free trial
  33. Full refund
  34. Get out of debt
  35. Get paid
  36. Giveaway
  37. Guaranteed
  38. Increase sales
  39. Increase traffic
  40. Incredible deal
  41. Lower rates
  42. Lowest price
  43. Make money
  44. Million dollars
  45. Miracle
  46. Money back
  47. Once in a lifetime
  48. One time
  49. Pennies a day
  50. Potential earnings
  51. Prize
  52. Promise
  53. Pure profit
  54. Risk-free
  55. Satisfaction guaranteed
  56. Save big money
  57. Save up to
  58. Special promotion

Avoid spam words that create unnecessary urgency and pressure

  1. Act now
  2. Apply now
  3. Become a member
  4. Call now
  5. Click below
  6. Click here
  7. Get it now
  8. Do it today
  9. Don’t delete
  10. Exclusive deal
  11. Get started now
  12. Important information regarding
  13. Information you requested
  14. Instant
  15. Limited time
  16. New customers only
  17. Order now
  18. Please read
  19. See for yourself
  20. Sign up free
  21. Take action
  22. This won’t last
  23. Urgent
  24. What are you waiting for?
  25. While supplies last
  26. Will not believe your eyes
  27. Winner
  28. Winning
  29. You are a winner
  30. You have been selected

Avoid spam words that look like shady, spammy, or unethical behavior

  1. Bulk email
  2. Buy direct
  3. Cancel at any time
  4. Check or money order
  5. Congratulations
  6. Confidentiality
  7. Cures
  8. Dear friend
  9. Direct email
  10. Direct marketing
  11. Hidden charges
  12. Human growth hormone
  13. Internet marketing
  14. Lose weight
  15. Mass email
  16. Meet singles
  17. Multi-level marketing
  18. No catch
  19. No cost
  20. No credit check
  21. No fees
  22. No gimmick
  23. No hidden costs
  24. No hidden fees
  25. No interest
  26. No investment
  27. No obligation
  28. No purchase necessary
  29. No questions asked
  30. No strings attached
  31. Not junk
  32. Notspam
  33. Obligation
  34. Passwords
  35. Requires initial investment
  36. Social security number
  37. This isn't a scam
  38. This isn't junk
  39. This isn't spam
  40. Undisclosed
  41. Unsecured credit
  42. Unsecured debt
  43. Unsolicited
  44. Valium
  45. Viagra
  46. Vicodin
  47. We hate spam
  48. Weight loss
  49. Xanax

Avoid spam words that are jargon or legalese (and everything else)

  1. Accept credit cards
  2. Ad
  3. All new
  4. As seen on
  5. Bargain
  6. Beneficiary
  7. Billing
  8. Bonus
  9. Cards accepted
  10. Cash
  11. Certified
  12. Cheap
  13. Claims
  14. Clearance
  15. Compare rates
  16. Credit card offers
  17. Deal
  18. Debt
  19. Discount
  20. Fantastic
  21. In accordance with laws
  22. Income
  23. Investment
  24. Join millions
  25. Lifetime
  26. Loans
  27. Luxury
  28. Marketing solution
  29. Message contains
  30. Mortgage rates
  31. Name brand
  32. Offer
  33. Online marketing
  34. Opt in
  35. Pre-approved
  36. Quote
  37. Rates
  38. Refinance
  39. Removal
  40. Reserves the right
  41. Score
  42. Search engine
  43. Sent in compliance
  44. Subject to…
  45. Terms and conditions
  46. Trial
  47. Unlimited
  48. Warranty
  49. Web traffic
  50. Work from home