Healthcare Messaging

Use of bulk sms in the fitness and wellness industry

By Manroopan Naidu

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The Health and Fitness industry is slowly and steadily creating a huge market place for itself around the globe. As of today, more and more people are becoming health conscious and hence are daily investing some amount of time in fitness centers, most commonly known as gyms, health clubs and aerobic centers. Keeping the above things into perspective, there is no doubt that the health and fitness domain are eventually making it big, in terms of earning revenues. In certain urban cities, there are personal fitness trainers available, who charge a mind blowing fee, and people are ready to shell out the money.

Fitness centers are steadily using the medium of mobile messaging, and through this traditional platform are trying to reach out to a massive number of customers. A real-time case scenario will help you understand how well the outcome can be with the effective use of mobile messaging. There was a health club in a metropolitan city. Though this club had all the facilities available in line with health and fitness, the number of customers who’ve registered were way too less. A leading mobile messaging company approached the health club and asked them to give mobile messaging a try. The owner of the health club agreed. Localities of that particular city were targeted and messages with free registration and free trial membership as text were sent. The response was huge, and so the customers wanted to join this particular health club.

How can Fitness centers get the maximum out of Mobile messaging?

  • Send workout schedules: You can send text messages informing your existing and new customers about the upcoming workout schedule date, and also tell a little bit about the new coach. This might create interest in customers and they might want to show up.
  • Timely Updates: SMS alerts can be sent to customers in case of a Zumba instructor (or) fitness coach being late for that day (or) might be taking a leave for some reason. This will help build trust between the fitness center and the customers.
  • Reminders: Timely reminders regarding fee due dates can be sent to those customers who have not yet paid some (or) full amount of the membership fee. Also, reminders can also be sent in scenarios where a customer’s membership is going to expire, and if they want to continue with the fitness center then they have to renew their membership.

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